Justice K S Hegde Institute of Management was established by the Nitte Education Trust on July 4, 1998. The Institute offers a two-year full-time MBA program recognized by the All India Council for Technical Education (AICTE).
Part of the Institute was promoting "MBA for entrepreneurship" getting students for such unique specialization was the tedious task and Trionix Global took this challenge to get 20 students enrollment.
The strategy was formed to reach the target audience with the message of free scholarship for the students.
We managed to reach 15,00,000 targeted student and got remarkable result from our campaign.